Unfair Competition: False Advertising: Scope of Federal Jurisdiction under Section 43 (a) of Lanham Act

Section 43(a) of the Lanham Act: Its Development and Potential

True or False: the Expanding “false by Necessary Implication” Doctrine in Lanham Act False Advertising, and How a Revitalized Puffery Defense Can Solve This Problem

In September of 2000, McNeil Nutritionals began marketing Splenda, its new no-calorie sweetener, using the tagline “made from sugar so it tastes like sugar.”1 The company spent approximately $235 million in advertising and promotional materials to establish its unique brand identity that capitalizes on Splenda’s sugar origin and sugar-like taste.2 The campaign was effective—in 2007, Splenda was...

A Fair Competition Theory of the Civil False Claims Act

a comparative pragmatic analysis of the speech act of “disagreement” across english and persian

the speech act of disagreement has been one of the speech acts that has received the least attention in the field of pragmatics. this study investigates the ways power relations, social distance, formality of the context, gender, and language proficiency (for efl learners) influence disagreement and politeness strategies. the participants of the study were 200 male and female native persian s...

a gender-based pragmatic analysis of the use of english compliment responses by iraqi efl students:a speech act perspective

تعارفات کنش های گفتاری هستند که افراد در زندگی روزمر? خود به منظور برقراری دوستی یا تداوم روابط مسالمت آمیز به کار می برند. ساز و کار تعارف مختص زبان انگلیسی یا هر زبان دیگری نیست و پدیده ای است جهانی و در همه زبانها حضور دارد. تفاوتی که از این نظر در زبانها و فرهنگ ها وجود دارد مربوط به پاسخ به این کنش گفتاری در گفتمان است. این مطالعه به بررسی تنوع پاسخ های انگلیسی و عربی به کنش گفتاری تعارف د...